North Lamar is a corridor-scale PlaceMKR play that pairs stabilized neighborhood retail with major new multifamily density in a land-constrained, infill North Austin submarket. The retail component is positioned to capture daily-needs demand from the surrounding neighborhoods and commuter traffic, anchored by a high-performing enclosed market with a complementary tenant mix. The multifamily component is explicitly described by PlaceMKR as a two-phase development totaling 750+ units on the same infill corridor, leveraging a master-planned layout that supports phasing and long-term stabilization. Together, the program strengthens the local economy by concentrating housing near employment nodes and transit routes, while maintaining essential neighborhood-serving retail that keeps spending local.