HALL Park is a 162-acre, art-forward mixed-use campus that began as a suburban office park and is being reimagined into a walkable, next-generation district in one of DFW’s fastest-growing corporate submarkets. Today, it already functions as a major employment center—15 completed buildings totaling ~2.2M SF and home to 200+ companies and ~10,000 employees—while dedicating roughly one-third of the site to greenspace with trails, event programming, and museum-level public art. The redevelopment layers in new vertical density and hospitality—including a trophy office tower, hotel, and multifamily—anchored by the 5.7-acre Kaleidoscope Park, turning the campus into a live-work-stay destination that strengthens Frisco’s tax base, talent magnetism, and long-term economic competitiveness.

Existing Campus Scale (current conditions)

• Completed buildings: 15 buildings
• Existing office footprint: ~2.2M SF of office
• Tenancy / jobs: 200+ companies and ~10,000 employees

Redevelopment / New Program (masterplan + phase components)

• Kaleidoscope Park: 5.7 acres
• Phase program (as described by HALL Park):
• 16-story trophy/AAA office tower
• 224-key boutique hotel + suites (Autograph Collection)
• 19-story luxury multifamily tower
• ~10,000 SF eatery / food hall component (ground-floor program called out in development materials)
• Multifamily count called out in redevelopment coverage: 214 units (with ~10,000 SF ground-floor food hall space)